business and we

Principles of Good Layout The twelve features, qualities, or principles of good layout are as follows:Image Credits © Manoj Patil.Focus on dominant element. Unity of all ad parts. Good use of contrast. Right balance of elements. Maintain proportion of space. Follow the eye movement. Simple and uncomplicated layout. Ease of readability. Use of whitespace. Clarity of ad message. Good ad atmosphere.

Organizational Structure of Advertising Agency Advertising agency must have a suitable internal organizational structure to keep functioning properly with a smooth workflow.When an advertising agency decides to establish its organizational structure, it must ask itself important questions like:What is the suitability and requirement of a department? How the span of control should be within an

Client agency relationship in advertising The client-agency relationship starts when a client appoints an advertising agency for making his ad. It continues till the ad agency provides satisfactory services to him. Such a relation should always be cordial. There should be a mutual trust, confidence and understanding between the two parties. It is so, since, the primary objective of both sides is

Functions of advertising agency Advertising agency is an independent service-rendering organization. It delivers various services and performs many functions for its clients, who are advertisers. It is mainly involved in activities like planning, preparing and placing of ads in media. It also performs non-advertising functions for them. It offers them advisory and creative services. It does so to

Importance of Advertising The following image depicts the importance of advertising.Image credits © Gaurav Akrani.The significance of advertising in business:Crucial for a launch or announcement, Source of revenue for publishers, Promotes goods, services, ideas, and events, Helps in increasing the sales, Maximize the profit of an advertiser, Creates consumer awareness, Educate the society, Is

Etymology of Advertising Etymology means a study of origin, evolution and history of words.‘Advertise’ is a verb form of English word ‘Advertising’. It has its origin in a classical Latin word ‘Advertere’.Image credits © Prof. Mudit Katyani.‘Advertere’ is made of ‘Ad’ + ‘Vertere’ where,Ad means “to or toward”, and Vertere means “to turn”. Thus, ‘Advertere’, a union of ‘Ad’ and ‘Vertere’, jointly