Distinguish Between MIS and Marketing Research (MR)

Distinguish Between MIS and Marketing Research (MR)
Following image depicts the ten main points which are used to make a comparison or distinction between MIS and Marketing Research (MR).Image credits © Prof. Mudit Katyani.Difference between MIS vs MR is based on the following ten points:Meaning of MIS and MR.
Their basic or main purpose.
Wide or narrow scope.
General or specific nature.
Number

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